The Finishing Touch: How to Deliver World-Class Customer Service
The Finishing Touch: How to Deliver World-Class Customer Service
The Finishing Touch: How to Deliver World-Class Customer Service
Book Details | ||||
|---|---|---|---|---|
| Title: | The Finishing Touch: How to Build World-Class Customer Service ( | Item Condition: | used item in a very good condition | |
| Author: | Tony Cram | ISBN 10: | 0273713019 | |
| Publisher: | FT Press | ISBN 13: | 9780273713012 | |
| Published On: | 2010-10 | SKU: | 7719-9780273713012 | |
| Binding: | Paperback | Language: | English | |
| Edition: | List Price: | - | ||
Description |
|---|
| Concise, realistic and very readable, this book is packed with insightful thinking for service excellence" Alan Parker Chief Executive Officer Whitbread Group 'Brilliantly simple premise that a winning service approach lies in a 'rising upward trajectory' culminating in a brilliant finish dissected into eight very practical steps that anyone can use. As the owner of a service brand myself, I'll be starting on Monday.' Adam Morgan, Founder, eatbigfish 'Rich with practical, real life solutions'. Dean Finch Group Chief Executive National Express 'A thought provoking practical "drama" for anyone who is passionate about excelling at customer service and driving business performance.' Mike Holliday-Williams Managing Director RSA UK Personal Insurance 'An excellent primer about how to improve services for the public.' Dame Sally C Davies Director General of Research and Development Department of Health To win and keep customers you have to do more than just meet their expectations - you have to surpass them. The Finishing Touch will show you how to make a good customer experience great by building up to an impressive finish that every customer will remember. Using real-life examples, practical advice and tailored information for your industry at the end of each chapter, Tony Cram will show you how to make your customers feel positive about your business, bring them back to buy more and inspire them to promote your business to others. Deliver amazing service that will get your business noticed and make sure your customers come back from more The Finishing Touchwill show you how to: * Make an excellent first impression * Manage customer expectations * Build a trusting relationship with your customers * Handle queues and bad news * Make every customer feel valued * Generate long-term interest through innovation * Recover from mistakes * Leave your customers wanting more so they come back time and time again. About the author Tony Cram has presented on competitive marketing and innovation at conferences and company conventions around the world including Berlin, Buenos Aires, Budapest, Gothenburg, Istanbul, London, Paris and Warsaw. As a Programme Director at Ashridge Business School - one of Europe's leading centres for Management Development - he designs and delivers executive development programmes on business strategy and market innovation. His particular interest is in understanding customer value, developing brands and the dynamics of long-term business relationships. Tony Cram's previous books include - Customers that Count: How to build living relationships with your most valuable customers, Smarter Pricing: How to capture more value in your market and The Power of Relationship Marketing. |
At AwesomeBooks we believe that good quality and speed of service is what pleases our customers and according to this we have a product guarantee on all our books. All used books sold by AwesomeBooks:
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100% money back guaranteeIf you are not satisfied for any reason, simply drop us an email and we will give you a 100% refund upon returning the item. If you are not happy then neither are we. | |
If your order has not be reached you within a maximum of 21 days please contact us and we will respond immediately to help.
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At AwesomeBooks, we believe our customers should feel free to order any of our products in the knowledge that they can return anything back within 30 days of purchasing an item for any reason. We will not make it awkward, if you want to return something then all you have to do is ask! Simply drop us an email to the address given on your order confirmation email or login to your paypal account used for payment and send us an email from there. For defects or problems caused before receipt of an item we will of course provide full instructions on how to return the item to us. For other issues (perhaps you did not like a product or it did not live up to expectations), we are happy to refund all costs but require the buyer to pay the return postage cost. Once you drop us an email requesting a return, we will let you know the precise return method quickly and conveniently. |
| Isin: | II7HIYLOQ7QN |
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Book Details | ||||
|---|---|---|---|---|
| Title: | The Finishing Touch: How to Build World-Class Customer Service ( | Item Condition: | used item in a very good condition | |
| Author: | Tony Cram | ISBN 10: | 0273713019 | |
| Publisher: | FT Press | ISBN 13: | 9780273713012 | |
| Published On: | 2010-10 | SKU: | 7719-9780273713012 | |
| Binding: | Paperback | Language: | English | |
| Edition: | List Price: | - | ||
Description |
|---|
| Concise, realistic and very readable, this book is packed with insightful thinking for service excellence" Alan Parker Chief Executive Officer Whitbread Group 'Brilliantly simple premise that a winning service approach lies in a 'rising upward trajectory' culminating in a brilliant finish dissected into eight very practical steps that anyone can use. As the owner of a service brand myself, I'll be starting on Monday.' Adam Morgan, Founder, eatbigfish 'Rich with practical, real life solutions'. Dean Finch Group Chief Executive National Express 'A thought provoking practical "drama" for anyone who is passionate about excelling at customer service and driving business performance.' Mike Holliday-Williams Managing Director RSA UK Personal Insurance 'An excellent primer about how to improve services for the public.' Dame Sally C Davies Director General of Research and Development Department of Health To win and keep customers you have to do more than just meet their expectations - you have to surpass them. The Finishing Touch will show you how to make a good customer experience great by building up to an impressive finish that every customer will remember. Using real-life examples, practical advice and tailored information for your industry at the end of each chapter, Tony Cram will show you how to make your customers feel positive about your business, bring them back to buy more and inspire them to promote your business to others. Deliver amazing service that will get your business noticed and make sure your customers come back from more The Finishing Touchwill show you how to: * Make an excellent first impression * Manage customer expectations * Build a trusting relationship with your customers * Handle queues and bad news * Make every customer feel valued * Generate long-term interest through innovation * Recover from mistakes * Leave your customers wanting more so they come back time and time again. About the author Tony Cram has presented on competitive marketing and innovation at conferences and company conventions around the world including Berlin, Buenos Aires, Budapest, Gothenburg, Istanbul, London, Paris and Warsaw. As a Programme Director at Ashridge Business School - one of Europe's leading centres for Management Development - he designs and delivers executive development programmes on business strategy and market innovation. His particular interest is in understanding customer value, developing brands and the dynamics of long-term business relationships. Tony Cram's previous books include - Customers that Count: How to build living relationships with your most valuable customers, Smarter Pricing: How to capture more value in your market and The Power of Relationship Marketing. |
At AwesomeBooks we believe that good quality and speed of service is what pleases our customers and according to this we have a product guarantee on all our books. All used books sold by AwesomeBooks:
All new books sold by AwesomeBooks:
| |
100% money back guaranteeIf you are not satisfied for any reason, simply drop us an email and we will give you a 100% refund upon returning the item. If you are not happy then neither are we. | |
If your order has not be reached you within a maximum of 21 days please contact us and we will respond immediately to help.
Return Policy |
|---|
At AwesomeBooks, we believe our customers should feel free to order any of our products in the knowledge that they can return anything back within 30 days of purchasing an item for any reason. We will not make it awkward, if you want to return something then all you have to do is ask! Simply drop us an email to the address given on your order confirmation email or login to your paypal account used for payment and send us an email from there. For defects or problems caused before receipt of an item we will of course provide full instructions on how to return the item to us. For other issues (perhaps you did not like a product or it did not live up to expectations), we are happy to refund all costs but require the buyer to pay the return postage cost. Once you drop us an email requesting a return, we will let you know the precise return method quickly and conveniently. |
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